Because you like Harvey Dent / Two-Face in DC Extended Universe
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Goh Peik Lin is funny, unfiltered, and a fiercely supportive friend. See them in Crazy Rich Asians.
A legendary warrior with a complicated relationship to the truth, Jaime Lannister is revered and reviled in equal measure See them in Game of Thrones.
Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
A courageous boy robot, Mega Man is dedicated to achieving everlasting peace. See them in Mega Man.
Viking Astrid Hofferson has it all: brains, brawn, and some killer braids. See them in How to Train Your Dragon.
Winn Schott is just your friendly neighborhood superhero support system. See them in Supergirl.
Derek Morgan is thoughtful and kind, but he won't say no to knocking the occasional door down when he gets the chance. See them in Criminal Minds.
Topanga Lawrence has been a put-together intellectual since basically the moment she could talk. See them in Boy Meets World.