Because you like Captain Haddock in The Adventures of Tintin
A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.
A formerly righteous wizard, Saruman has been corrupted by the forces of evil. See them in The Lord of the Rings.
A monstrous pirate captain, Davy Jones is quite literally heartless. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Pure charm, flirty and fashionable, Lando Calrissian will make sure to get the job done when necessary. See them in Star Wars Series.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
Shaun is used to being lazy. And now, you're asking him to fight for his life? See them in Shaun of the Dead.
Whether he’s hacking or dodging a bullet, Neo has a poker face that never drops. And it doesn’t hurt that he’s prophesied to be "The One" to save humanity. See them in The Matrix.
His superiority complex coupled with his bitter desire for revenge makes Vegeta a formidable foe. See them in Dragon Ball Z.
Char is always thinking two or three steps ahead of the enemy. See them in Mobile Suit Gundam Series.