Because you like Rosemary Woodhouse in Rosemary's Baby
If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.
Philip J. Fry accidentally cryogenically froze himself for a millennium. See them in Futurama.
Beware! Anton Chigurh carries a coin with him, which he forces his victims to flip to decide whether they will live or die. See them in No Country for Old Men.
Courteous, dangerous, and powerful, Kaname Kuran controls an entire court of vampires. Very, very pretty vampires. See them in Vampire Knight.
Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.
A born psychopath, don't expect Michael Myers to understand the difference between right and wrong. See them in Halloween.
Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.
Given his ability to wrench street signs from the ground, Shizuo Heiwajima is a useful one to have in dangerous Ikekuburo. See them in Durarara!!.
Susie Salmon has a big heart, even though it's not beating anymore. See them in The Lovely Bones.
Aimee Finecky has big dreams, but she's too busy taking care of everyone else's desires. See them in The Spectacular Now.
The incomplete experiment of an inventor, Edward Scissorhands was left with blades instead of hands and an unpolished understanding of the world. See them in Edward Scissorhands.
Frodo might have carried the ring, but Samwise Gamgee carried the ring bearer. See them in The Lord of the Rings.