Because you like Sebastian Castellanos in The Evil Within
How is angel Aziraphale supposed to stop the apocalypse when Hell's forces misplaced the Antichrist somewhere? See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
With an abundant supply of alcohol, nice restaurants, and free will, Crowley is a demon who is thoroughly enjoying his time on Earth. See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
You won't like him when Bruce Banner is angry. See them in Marvel Cinematic Universe.
Intelligent and confident, Maeve Wiley grew up alone and has no problem hitting you in the crotch if you disrespect her. See them in Sex Education.
Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.
A precocious 11-year-old, Satsuki Kusakabe is not quite as grown up as she pretends to be. See them in My Neighbor Totoro.
When dealing with a half-demon partner and a world of violence, Kagome Higurashi has plenty of chances for her true courage to shine. See them in Inuyasha.
Kyoya Ootori is possibly the only person who could reasonably go from VP of a school club to ruling the world. See them in Ouran High School Host Club.
Though seemingly caring and calm, this motel owner has a mysterious streak of intensity. See them in Psycho.
More than any of her friends, Fluttershy is willing to see the best in everyone, a trait that has won over many enemies. See them in My Little Pony.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.