Because you like Harry Hart in Kingsman: The Secret Service
A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.
Big Boss is a disillusioned mercenary commander who wants to create a world for soldiers (and soldiers alone). See them in Metal Gear Series.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Gruff and sarcastic, Detective Harry Dresden use unconventional ways to track down perps, including using magic and the supernatural. See them in The Dresden Files.
Hank McCoy is a quintessential nerdy scientist but with a few rather unconventional physical attributes. See them in X-Men Series.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Though cynical about the world, Shuya Nanahara is caring and protective towards his friends. See them in Battle Royale.
Jack Bauer is a terrorist fighter who is scared of nothing and no one. The clock is ticking! See them in 24.
Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.
Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .