Because you like Andrew Ryan in Bioshock
Victor Frankenstein can create life, so he's pretty awesome if he says so himself. See them in Frankenstein.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.
A Vietnam vet, Travis Bickle spends his days driving his taxi and watching porn flicks. See them in Taxi Driver.
Ofelia is face-to-face with the deadliest creatures of the underworld and completely unafraid. See them in Pan's Labryinth.
Philip J. Fry accidentally cryogenically froze himself for a millennium. See them in Futurama.
A fight every now and then makes Dante's life a little more interesting. See them in Devil May Cry.
Even with the world on the line, Bayonetta is an Umbra Witch who maintains a biting sense of humor. See them in Bayonetta.
Part archaeologist, part philosopher, part politician, Jean-Luc Picard is an unashamed intellectual who runs a tight ship. See them in Star Trek: The Next Generation.
The biggest nerd in high school, Bill Haverchuck is the biggest target for bullies. See them in Freaks and Geeks.
Billy Batson is a troublemaking teen grappling with a pretty weird superhero identity crisis See them in DC Extended Universe.
Roger is a pansexual alcoholic non-human who will happily lie, cheat and steal to get what he wants. See them in American Dad!.