Because you like Sam in Sam & Max
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Unaware of the fact that he's a toy and made of plastic, Buzz Lightyear is a spaceman on a mission fully of snappy catch phrases. See them in Toy Story.
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
A kind and funny valedictorian, Gwen Stacy likes to make out with Spider-man when her homework's done. See them in Marvel Cinematic Universe.
Nick Fury is an enigmatic, manipulative, and eye-patched director of the Avengers Initiative. See them in Marvel Cinematic Universe.
An exuberant prankster, Naruto Uzumaki craves acknowledgement of any kind. See them in Naruto.
Arguably the world's worst boss, Michael Scott is desperate for love, praise and a suggestion for an improv scene. See them in The Office.
It is a truth universally acknowledged that Elizabeth Bennet doesn't suffer fools or prideful men. See them in Pride & Prejudice.
Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.
Ciel Phantomhive is a haughty teenage nobleman who doesn't suffer fools gladly. See them in Black Butler.
Whether it's randomly bursting into song or writing Nancy Drew fan-fiction, Jess proudly marches to the beat of her own drum. See them in New Girl.