Because you like Egon Spengler in Ghostbusters
Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.
There are rumors that the Spirit was an Egyptian Pharaoh in his past, but without any memories, he doesn't know how true they are. See them in Yu-Gi-Oh! .
If anyone can stay optimistic and friendly under harsh alien rule, it's Alyx Vance. See them in Half-Life 2.
Often on the verge of a nervous breakdown, Annie Edison nevertheless manages to be the brain of the Greendale study group. See them in Community.
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
Cat Grant gets what she wants: a piping hot latte or an interview with Supergirl. See them in Supergirl.
Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.
Winn Schott is just your friendly neighborhood superhero support system. See them in Supergirl.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.
An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
The biggest nerd in high school, Bill Haverchuck is the biggest target for bullies. See them in Freaks and Geeks.