Because you like Caesar in Dawn of the Planet of the Apes
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
Gruff and sarcastic, Detective Harry Dresden use unconventional ways to track down perps, including using magic and the supernatural. See them in The Dresden Files.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Poison Ivy is a seductive, venomous botanist laments the fact that there are so many people to kill, yet so little time. See them in DC Extended Universe.
Yes, she's an "older" woman, but that just makes Mrs. Robinson sexier and more seductive. See them in The Graduate.
The irrepressible Lucy Ricardo has never met a challenge she couldn't scheme her way into or out of. See them in I Love Lucy.
David Nolan is a noble fairy tale prince with the heart of a hero, regardless of whether he can remember his past or not. See them in Once Upon a Time.
A fight every now and then makes Dante's life a little more interesting. See them in Devil May Cry.
The star of every school production since kindergarten and the most popular girl of East High, Sharpay Evans usually gets her way. See them in High School Musical.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.