Because you like Merida in Brave

Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.

Jorah Mormont is loyal to his queen. And he's quite in love with her as well. See them in Game of Thrones.

If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.

Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.

Shawn Hunter may be a bit of a rebellious bad boy, but he has a heart that's pure gold. See them in Boy Meets World.

Anger-filled, merciless, and tortured, Kylo Ren is always at war—with the Rebel Alliance, and with himself. See them in Star Wars Series.

Frederick Frankenstein is an eccentric (O.K., maybe a little insane) professor who is excited to be delving into his family's past. See them in Young Frankenstein.

He may seem like a charismatic leader, but Bellamy also has a ruthless, self-serving streak See them in The 100.

Raven Reyes may be a deliquent, but she's also the youngest zero-gravity mechanic who fixed a 130-year old escape pod to make it through the descent to Earth. See them in The 100.

All Catelyn Stark wants is to keep her family safe, but life in Westeros makes it nearly impossible. See them in Game of Thrones.

Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.