Because you like Brandon Teena in Boys Don't Cry
A monstrous pirate captain, Davy Jones is quite literally heartless. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
A bloodsucker, Carlisle Cullen is actually more likely to give you a blood infusion. See them in Twilight.
Janet Weiss is just like any other girl trapped in a bizarre burlesque-show castle. See them in The Rocky Horror Picture Show.
There isn't a man in the world who executes his job with more finesse than Monsieur Gustave H. See them in The Grand Budapest Hotel.
A formerly righteous wizard, Saruman has been corrupted by the forces of evil. See them in The Lord of the Rings.
Aimee Finecky has big dreams, but she's too busy taking care of everyone else's desires. See them in The Spectacular Now.
Kenzo Tenma would have never guessed that ten-year-old he saved would later become a deadly serial killer intent on "thanking" him. See them in Monster (TV Show).
Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.
