Because you like Dr. Gordon Freeman in Half-Life
Char is always thinking two or three steps ahead of the enemy. See them in Mobile Suit Gundam Series.
A sadistic sociopath, Lil Z is helping make the City of God slum a Hell on Earth. See them in City of God.
While his twin tries to save lives, Millions Knives does the best to end them. See them in Trigun.
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
Yugi Moto is a gentle soul whose determination and talent make him a formidable opponent. See them in Yu-Gi-Oh! .
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
This lab mouse has one thing on his huge brain: trying to take over the world on a nightly basis. See them in Pinky and the Brain.
Realizing that New York City was in his blood, Wilson Fisk will now do anything to make Hell's Kitchen a better place. See them in Marvel Cinematic Universe.
K-2SO is a blunt and sarcastic reprogrammed Imperial droid who is always up for an adventure. See them in Rogue One.
Leonardo is spiritual, and devoted to more than just pizza. See them in Teenage Mutant Ninja Turtles.
When a half-breed breaks the rules, John Constantine deports them straight back to hell. He's trying to buy his way into heaven. See them in Constantine.