Because you like Dr. Evil in Austin Powers: International Man of Mystery
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.
Rayman is a fearless hero who flies into action with a propeller on his head and a smile on his face. See them in Rayman.
As a monster-hunter cursed with supernatural abilities, Geralt of Rivia is a cynic burdened by scruples in an unscrupulous world. See them in The Witcher.
Pepper Potts can run a company, manage an egomaniac, and take down bad guys, all without breaking a sweat. See them in Marvel Cinematic Universe.
Her unhappy childhood has left her unsure of the existence of happy endings. Mary Jane Watson hides her pain beneath a joke and a smile. See them in Marvel Cinematic Universe.
A weather-controlling mutant, Storm doesn't just use her powers to ruin Magneto's day with unexpected showers. She is truly a badass. See them in X-Men Series.
Bucky Barnes used to be a good-hearted American soldier. Now he's the cold-hearted Winter Soldier. See them in Marvel Cinematic Universe.
Alex Dunphy's self-reliant intelligence comes with a healthy dash of sarcasm. See them in Modern Family.
Mitchell Pritchett prefers to have a place for everything and everything in its place. See them in Modern Family.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Vash might act like a carefree, peace-loving goof, but it's not wise to underestimate this "Humanoid Typhoon." See them in Trigun.