Because you like Alice Kingsleigh in Alice in Wonderland
Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.
Ellie is more world-weary than most 14-year-olds. You would be too if your world was infested with zombies. See them in The Last of Us.
Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.
If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Insightful about everyone else's neuroses, Rose Lalonde is not as aware of her own. See them in Homestuck.
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.
Kagami Hiiragi keeps her grades up, helps at Takanomiya Shrine, serves as class president, and hangs out with her friends. See them in Lucky Star.
Both brave and foolhardy, Thomas trusts his instincts above all else. See them in The Maze Runner.
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
Marv is a brutish but principled thug who'd be right at home on an ancient battlefield. See them in Sin City.
Mac is a karate-chopping, beer-chugging schemer. See them in It's Always Sunny in Philadelphia .