Because you like Winston Smith in 1984
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
Give in to the dark side with vampire Lestat; it's more fun. See them in Interview with the Vampire: The Vampire Chronicles.
Cyclops shoots lasers out of his eyes, destroying anything in his line of sight. See them in X-Men Series.
A man of the court, Lord Varys knows how to manipulate it better than anyone. See them in Game of Thrones.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
A Silurian lizard woman, Madame Vastra has a penchant for puzzles and interspecies romance. See them in Doctor Who.
Meg March might yearn for a life of ballgowns and diamond necklaces, but the boy she falls for doesn't have a penny to his name. See them in Little Women.
Chuck Bartowski is a sweet, laid-back electronics store/top secret government employee. See them in Chuck.
Bad-ass Rayne has sworn her life to finding and destroying her vampire dad, Kagan, and killing as many other vampires as she can in the bargain. See them in BloodRayne .
Sometimes being a supportive girlfriend like Ophelia doesn't work out too well. See them in Hamlet.
A cruel pirate, Captain Hook still fancies himself a gentleman. See them in Peter Pan.