Because you like Archie Andrews in Riverdale
Wendy Testaburger is a born leader who is not afraid to stand up to the other fourth graders for what she believes in. See them in South Park.
One of the best in the magical world, Mad-Eye has the battle scars to prove his dedication to such a dangerous job. See them in Harry Potter Series.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
T'Challa is a regal superhero with the weight of the world (and particularly his nation) on his shoulders. See them in Marvel Cinematic Universe.
Jim Hopper is a weary and beaten down police officer who numbs his pain through beer, pills, and cigarettes. See them in Stranger Things.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
A passionate paleontologist with interests no one seems to share, Ross Geller tries to find love despite his past of abandonment and an awkward personality. See them in Friends.
Driven and straightforward with high-technology parts, EVE was sent to Earth to see if it is habitable. See them in WALL-E.