Because you like Wade Watts in Ready Player One

Titus Andromedon will show you the ropes, help you with your problems, and sing at you constantly, whether you like it or not. See them in Unbreakable Kimmy Schmidt.

A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.

John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.

Alison DiLaurentis believes you're always better off with a really good lie. See them in Pretty Little Liars.