Because you like Toby Ziegler in The West Wing
Princess Fiona is a damsel who doesn't need saving, but she's cursed with an embarrassing secret. See them in Shrek.
Whether it's randomly bursting into song or writing Nancy Drew fan-fiction, Jess proudly marches to the beat of her own drum. See them in New Girl.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Finn pulled off the impossible: he quit life as a Stormtrooper. Unfortunately, life only got more complicated after that. See them in Star Wars Series.
Flexibility is more than Helen Parr's superpower. It's a key tenet of her personality that allows her to be both firm and understanding. See them in The Incredibles.
Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.
Think you grew up fast? At 12, Mathilda is an aspiring assassin eager to avenge her family's murder. See them in Leon: The Professional.
Arthur Dent is an incredibly normal man on an incredibly abnormal adventure. See them in The Hitchhiker's Guide to the Galaxy.
Ethan Hunt's mission, should he chose to accept it, is to save the world from impossible threats. See them in Mission: Impossible.
Tiffany Maxwell wishes people would stop reminding her about her dead husband. See them in Silver Linings Playbook.
There's no obstacle too great for this charismatic treasure-hunter. See them in Uncharted.