Because you like Toby Ziegler in The West Wing
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Regina Mills is a cold evil queen turned chilly town mayor. See them in Once Upon a Time.
After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .
With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.
Chandler Bings keeps his friends on their toes with his cutting wit, all the while trying to discover his own place in life. Could he BE any funnier? See them in Friends.
Castiel might be an immortal angel, but the human world is still more than a little confusing. See them in Supernatural.
He's an eccentric pirate making it up as he goes along. He's Jack Sparrow, savvy? See them in Pirates of the Caribbean: the Curse of the Black Pearl.
When the Sorting Hat touched Draco Malfoy's head, it placed him in Slytherin, a house that has turned out more dark wizards than any other. See them in Harry Potter Series.