Because you like Carl Grimes in The Walking Dead
Aldo Raine is in the killing Nazi business. And as he says, business is a-boomin'. See them in Inglourious Basterds.
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.
Hanna Marin is a determined girl defined by her ability to transform herself. See them in Pretty Little Liars.
Just like half of L.A., Mia Dolan is working a dead end job until she hits the big screens. See them in La La Land.
Felicity Smoak is a brilliant hacker who nonetheless becomes tongue-tied in front of attractive men. See them in DC Extended Universe.
Given his ability to wrench street signs from the ground, Shizuo Heiwajima is a useful one to have in dangerous Ikekuburo. See them in Durarara!!.
After figuring out how both the light and dark halves of his soul could co-exist, Jak is maturing into a real hero. See them in Jak and Daxter.
Samantha Jones is a try-sexual who'll try anything once. See them in Sex and the City.
Dutiful, composed, and aloof, Sun Bak is the fighting force behind her team of eight "sensates" who are telepathically linked. See them in Sense8.
Amber Holt is perpetually caught between forging her own path and stumbling around in the dark. See them in Parenthood.
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.