Because you like Paulie Gualtieri in The Sopranos
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
Hannah Baker is a buoyant spirit broken by the cruelties of high school. See them in Thirteen Reasons Why .
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Nothing instills more fear in the Empire than the deep kshhh of Darth Vader breathing through his helmet. See them in Star Wars Series.
Anyone who's said "Don't worry, it's just a dream" never met Freddy Krueger. See them in A Nightmare on Elm Street.
A 100-plus-year-old who looks like a dreamy teenager, Edward Cullen warns girls to avoid him, which makes them want him even more. See them in Twilight.
Tracy Turnblad's got rhythm, and she's determined to share her dance moves with the world. See them in Hairspray.
With his own ship, Peter Quill calls his own shots, and gets to fly from planet to planet blasting '70s pop hits and picking up alien chicks. See them in Marvel Cinematic Universe.