Because you like Christopher Moltisanti in The Sopranos
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
A secret smoker, Margot Tenenbaum has plenty more secrets where that came from. See them in The Royal Tenenbaums.
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..
Raphael is a short-fused hothead who loves a good fight and some tasty pizza. See them in Teenage Mutant Ninja Turtles.
Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.
Casey Gardner is an angsty teenage girl with quite a bit of sass that keeps getting her in trouble. See them in Atypical.
As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.
A no-nonsense hitman with a taste for good burgers and divine justice, Jules Winnfield will go to great lengths to please his boss. See them in Pulp Fiction.