Because you like Toby Flenderson in The Office
How is angel Aziraphale supposed to stop the apocalypse when Hell's forces misplaced the Antichrist somewhere? See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
Those who stand against this singular super ninja are doomed to fail. See them in Ninja Gaiden.
The self-proclaimed "only guilty man in Shawshank prison" has wisdom to share, such as the best way to smuggle a Rita Hayworth poster into a Maine prison. See them in The Shawshank Redemption.
Cisco Ramon is a proud, enthusiastic member of a superhero support team. See them in DC Extended Universe.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Through raised to be a gentleman, Laurie has a mischievous sense of humor. See them in Little Women.
Tiana lives by a simple motto: "Fairy tales can come true. But you gotta make them happen, it all depends on you." See them in The Princess and the Frog.
Jackie Burkhart is a privileged princess with a healthy dose of self-confidence. See them in That '70s Show.
Years of being the less desirable Vargas sibling have given Romano quite an inferiority complex, as well as the temper to match. See them in Axis Powers Hetalia.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Sometimes being a supportive girlfriend like Ophelia doesn't work out too well. See them in Hamlet.
Krusty The Clown somehow makes life sillier and more somber at the same time. See them in The Simpsons.