Because you like Patrick Jane in The Mentalist

Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.

A contemptuous aristocrat, Violet Crawley is unafraid to exert her authority and voice her opinions, no matter how harsh they are. See them in Downton Abbey.

His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.

Gotham's unhinged Clown Princess of Crime will call you puddin', then punch you in the face. See them in DC Extended Universe.

Kyoya Ootori is possibly the only person who could reasonably go from VP of a school club to ruling the world. See them in Ouran High School Host Club.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.

Phil Coulson is a deadly field agent with the demeanor of a friendly dad. See them in Marvel Cinematic Universe.

Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.

Jim Stark is a teen torn apart by what the world asks of him. See them in Rebel Without A Cause.

Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.

A literal fallen star, Yvaine is temperamental, sarcastic, and a bit on edge. See them in Stardust.