Because you like Quentin Coldwater in The Magicians
While Jay Gatsby doesn't necessarily like to attend his parties, he knows how to throw a world-class bash. See them in The Great Gatsby.
Wearing couture pinstripe suits over his cut abs, banker Patrick has a way with the ladies. But his relationships never end well. See them in American Psycho.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.
Arthur Dent is an incredibly normal man on an incredibly abnormal adventure. See them in The Hitchhiker's Guide to the Galaxy.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.
Ratchet is a shoot-first, ask-questions-later, and then-shoot-again kind of lombax. See them in Ratchet & Clank.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Belle has ready every storybook in town, and she's slowly realizing that life is no fairytale. See them in Beauty and the Beast.