Because you like Maurice Moss in The IT Crowd
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Jenny Flint is a devoted wife and daring crime fighter, which is pretty unconventional for a Victorian maid. See them in Doctor Who.
Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.
Hank McCoy is a quintessential nerdy scientist but with a few rather unconventional physical attributes. See them in X-Men Series.
Often on the verge of a nervous breakdown, Annie Edison nevertheless manages to be the brain of the Greendale study group. See them in Community.
A cursed pirate captain, Barbossa is greedy, vengeful, and surprisingly cheeky. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Max Fischer is the President of every club who's fighting to save Latin at his school and kiss his teacher. See them in Rushmore.
Dee Reynolds is selfish, narcissistic, and a target of extremely cruel ridicule. See them in It's Always Sunny in Philadelphia .
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.
Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.