Because you like Bernadette Rostenkowski in The Big Bang Theory

Phil Coulson is a deadly field agent with the demeanor of a friendly dad. See them in Marvel Cinematic Universe.

Rayman is a fearless hero who flies into action with a propeller on his head and a smile on his face. See them in Rayman.

Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.

Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.

Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.

While Cassie Ainsworth's head is always in the clouds, her heart is always in the right place. See them in Skins.

A responsible kid, Hugo Cabret is still capable of flights of fancy. See them in Hugo.

Years of being a social outcast have taken a toll, but Elphaba is willing to be wicked if it means she can do good. See them in Wicked .

Christian Grey is just as controlling in the bedroom as the boardroom. See them in Fifty Shades of Grey.

If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.

Blunt, petty, neurotic, Larry David can never live and let live. See them in Curb Your Enthusiasm.