Because you like Sheldon J. Plankton in SpongeBob SquarePants

Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.

A great galactic bounty hunter, Samus Aran is not as good at expressing emotions. See them in Metroid.

Erlich Bachman is an overconfident wannabe mentor blowing all types of smoke around the tech industry. See them in Silicon Valley.

There's magic behind Tara Maclay's quiet façade. See them in Buffy the Vampire Slayer.

Brandon Teena is an adventurous young man with the courage to be himself. See them in Boys Don't Cry.

While he might drive colleagues crazy with his antics, Jake Peralta cares about the Nine-Nine more than most things. Including personal hygiene. See them in Brooklyn Nine-Nine.

For the sake of science, Kurisu Makise will persevere no matter how deep into the dark secrets of the world she finds herself. See them in Steins;Gate.

Dutiful, composed, and aloof, Sun Bak is the fighting force behind her team of eight "sensates" who are telepathically linked. See them in Sense8.

A determined and cold-hearted spy, Cassian Andor will do what it takes to stand up to the evil Galatic Empire. See them in Rogue One.

It's impossible to say whether Winifred Burkle is cuter than she is smart, or vice versa. See them in Angel.

Guillermo is the best servant a vampire could ask for. For years now. Not that he's counting. See them in What We Do In The Shadows.