Because you like Sheldon J. Plankton in SpongeBob SquarePants
Alex DeLarge likes his favorite milk-based, drug-laced cocktail. It helps him get in the mood for a night of "ultra violence." See them in A Clockwork Orange.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
If anyone can stay optimistic and friendly under harsh alien rule, it's Alyx Vance. See them in Half-Life 2.
Amy March blends her naturally artistic spirit with a sense of practicality. See them in Little Women.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Chuck Bartowski is a sweet, laid-back electronics store/top secret government employee. See them in Chuck.
Helena is a mentally unstable, childish, and completely merciless. And most of all, she's an unstoppable killer. See them in Orphan Black.
Using a bracelet his late mother gave him, Apollo Justice can sense when other people are nervous based on even the most subtle signs. See them in Ace Attorney Series .
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
A Silurian lizard woman, Madame Vastra has a penchant for puzzles and interspecies romance. See them in Doctor Who.
Ruling with an iron fist, Pablo owns the drug trade and is bathing in the fame and wealth that the cocaine trade in Columbia offers. See them in Narcos.
Arwen has to choose between a life of loneliness or love and inevitible death, both rather unfortunate options. See them in The Lord of the Rings.