Because you like Gary the Snail in SpongeBob SquarePants
Khan Noonien Singh is super strong, super smart, and out for revenge. He always seems to be two steps ahead of his enemies. See them in Star Trek Into Darkness.
Belle is an adventurous, intelligent fairy tale maiden who strives to see the best in everyone. See them in Once Upon a Time.
As high-strung as she is talented, Rachel Berry both marches and sings to the beat of her own drum. See them in Glee.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Gou Matsuoka offers to help as manager of a swim team, believing that they're the only ones who can help her brother. See them in Free! Iwatobi Swim Club.
Logan Huntzberger is a daredevil, romantic, and heir to a media empire. See them in Gilmore Girls.
If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.
Don't underestimate Maggie Greene. She's a farm girl with a mission. See them in The Walking Dead.
Although she's only six, Hushpuppy is a tough girl ready to stand up to terrifying, pre-historic beasts after the storm. See them in Beasts of the Southern Wild.
Bobby Singer is a redneck ghost hunter, but all he wants to do is retire to the junk yards of South Dakota. See them in Supernatural.
Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.