Because you like Gary the Snail in SpongeBob SquarePants
Hoban Washburne shows you can be a hotshot space pilot *and* play with dinosaurs. See them in Firefly.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
The personification of America is all about superheroes, hamburgers, and spreading democracy and justice. See them in Axis Powers Hetalia.
Despite the war-torn world around him, Mal Reynolds still holds onto the shred of hope that life can be more than just living another day. See them in Firefly.
Bucky Barnes used to be a good-hearted American soldier. Now he's the cold-hearted Winter Soldier. See them in Marvel Cinematic Universe.
Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.
After Rintarou Okabe develops the Phone Microwave, some of his fantasies start to seem uncomfortably real. See them in Steins;Gate.
Member of the student council, captain of the fencing team, and part-time model, Juri Arisugawa is idolized by everyone around her. See them in Revolutionary Girl Utena.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.
Chanel Oberlin is a big fan of herself, and she can't see why anyone else wouldn't be too. See them in Scream Queens.
Tony Stonem is the golden boy of Bristol. Problem is, he knows it. See them in Skins.