Because you like Jax Teller in Sons of Anarchy
Jason Bourne is suffering amnesia, but considering what he's done as a CIA assassin, maybe that's for the best. See them in The Bourne Identity.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
Short on book smarts but long on compassion, this high school football player secretly has a soulful side. See them in Glee.
Norma Bates may look like a harmless housewife, but don't let that fool you. See them in Bates Motel.
Hannah Horvath is kind of a mess, but she owns her messiness in a way few people do. See them in Girls.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
A stylish agent, Agent J would rather improvise than play by the rules. See them in Men in Black.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.
Jin Kazama is a fearsome warrior torn between the darkness and the light. See them in Tekken .
Xena's a warrior on a redemptive quest who excels in extreme sports and uses a whip to block axes in mid-air. See them in Xena Warrior Princess.
Leonardo is spiritual, and devoted to more than just pizza. See them in Teenage Mutant Ninja Turtles.