Because you like Lex Luthor in Smallville

Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.

Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.

Dominic Toretto lives his life "a quarter mile at a time", and he burns through those miles faster than anyone. See them in The Fast and the Furious.

Django was once a slave. Now that he has a taste of freedom, he understandably wants a full meal. See them in Django Unchained.

Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.

A precocious 11-year-old, Satsuki Kusakabe is not quite as grown up as she pretends to be. See them in My Neighbor Totoro.

When dealing with a half-demon partner and a world of violence, Kagome Higurashi has plenty of chances for her true courage to shine. See them in Inuyasha.

Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.

Altair Ibn-La'Ahad is as much a philosopher and detective as he is a killer. He takes nothing at face value and continually searches for deeper truths. See them in Assassin's Creed Series.

Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.

High school is Hell, so Allison Reynolds spends her time giving herself tattoos with ballpoint pens and shaking dandruff out of her hair. See them in The Breakfast Club.