Because you like Clark Kent in Smallville

There is never a dull moment with Jim Moriarty: expect booze and sing alongs in between all of the homicide. See them in Sherlock.

The White Queen been treated horribly, but the day of her victory is almost near. See them in Alice in Wonderland.

As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.

Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.

Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.

Harvey Specter depends on no one and gets his fulfilment from ambition, material success, and expression of his own worth. See them in Suits.

Princess Fiona is a damsel who doesn't need saving, but she's cursed with an embarrassing secret. See them in Shrek.

His name is Inigo Montoya and whoever killed his father should be prepared to die. See them in The Princess Bride.

Keeping your cool is just as useful in the underworld as in war, and Michael Corleone is stone-cold. See them in The Godfather.

Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.

Rory Williams is a caring companion whose specialty is looking after others. See them in Doctor Who.

The destroyer, Drax lives for one thing and one thing only: revenge. See them in Marvel Cinematic Universe.