Because you like George Costanza in Seinfeld
Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.
Ilana Wexler is rarely found without a joint. When she's not absolutely blazed, she is a below average employee and an incredible best friend. See them in Broad City.
Frank Reynolds is too gross even for the prostitutes he hires. See them in It's Always Sunny in Philadelphia .
Known as the "rat king" of Paddy's Pub, bartender Charlie Kelly spends most of his time drinking at his bar instead of serving drinks to customers. See them in It's Always Sunny in Philadelphia .
Christopher Turk is bringing his A-game to his next big challenge: becoming a surgeon. See them in Scrubs.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Major Marquis Warren is a talkative, sharp-eyed, and cold-hearted Civil War soldier-turned-bounty hunter. See them in The Hateful Eight.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
Lloyd Dobler is a kickboxer wearing his heart on his sleeve who would do anything for the woman he loves. See them in Say Anything.