Because you like George Costanza in Seinfeld
The self-proclaimed "only guilty man in Shawshank prison" has wisdom to share, such as the best way to smuggle a Rita Hayworth poster into a Maine prison. See them in The Shawshank Redemption.
Jim Stark is a teen torn apart by what the world asks of him. See them in Rebel Without A Cause.
Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
Jack Bauer is a terrorist fighter who is scared of nothing and no one. The clock is ticking! See them in 24.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Realizing that New York City was in his blood, Wilson Fisk will now do anything to make Hell's Kitchen a better place. See them in Marvel Cinematic Universe.
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.
John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.
Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.
Relentlessly cheery Ned Flanders enjoys a nice piece of bread with water on the side for dipping See them in The Simpsons.