Because you like Estelle Costanza in Seinfeld
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
A malevolent dark wizard, Voldemort is so fearsome that he's known primarily as "He Who Must Not Be Named." See them in Harry Potter Series.
April Ludgate doesn't like sunshine. She's more of a blood and guts kinda girl. See them in Parks and Recreation.
Fox McCloud leads a team of pilots through the Lylat System in search of the evil genius Andross, the villain that killed his father. See them in Star Fox.
Don't ask the ruthless queen of the Tokyo underworld any questions unless you're fine with losing a limb. See them in Kill Bill vol. 1.
For Sly Cooper, stealing isn't just about the haul. It's also about the journey. See them in Sly Cooper.
Kenzo Tenma would have never guessed that ten-year-old he saved would later become a deadly serial killer intent on "thanking" him. See them in Monster (TV Show).
Brilliant but self-destructive, Lip Gallagher spends more time stirring up trouble than hitting the books. See them in Shameless.
Carl Gallagher is a budding psychopath fascinated with rule breaking. See them in Shameless.
Kyle Broflovski is an motional fourth-grader who plays Guitar Hero, speaks Pig Latin, and fights with his "Fat Ass" friend Cartman. See them in South Park.
He may seem like a charismatic leader, but Bellamy also has a ruthless, self-serving streak See them in The 100.