Because you like Rick Sanchez in Rick and Morty
Jason Bourne is suffering amnesia, but considering what he's done as a CIA assassin, maybe that's for the best. See them in The Bourne Identity.
Alien insists on taking the party with him wherever he goes. And if you're lucky, you'll get to see his gun collection. See them in Spring Breakers.
Calling Alicia Florrick a "good wife" is damning this smart, capable, thoughtful woman with too-faint praise. See them in The Good Wife.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Andrea Sachs' boss is not happy unless everyone around her is panicked, nauseous or suicidal. See them in The Devil Wears Prada.
Ariel knows there's a whole other world above the sea, but exploring it comes at a big price. See them in The Little Mermaid.
Realizing that New York City was in his blood, Wilson Fisk will now do anything to make Hell's Kitchen a better place. See them in Marvel Cinematic Universe.
A laid-back stoner, Ben Stone wasn't planning on life's ultimate responsibility. See them in Knocked Up.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.