Because you like Burton Guster in Psych

Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.

A super-soldier, Master Chief might be more machine than man. And for humanity's sake, thank God. See them in Halo.

While he might be too cool for school, Soul isn't too cool to do the right thing. See them in Soul Eater.

It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.

A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.

Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.

Yuki Cross is a cheerful, funny, bold young woman with hidden insecurities. See them in Vampire Knight.

A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.

Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.