Because you like Galina Reznikov in Orange Is The New Black
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.
Turanga Leela is the daughter of two mutants who live in the sewers below New York City. See them in Futurama.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
Don't tell anyone Kate Austen was under arrest when the plane crashed. See them in Lost.
Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.
Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.
Joe West is overprotective and secretive when his children are involved. See them in DC Extended Universe.