Because you like Anastasia Steele in Fifty Shades of Grey
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Edward Elric has a quick mind along with a quick temper. See them in Fullmetal Alchemist.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Lucille Bluth doesn't understand the question, and she won't respond to it. And you're probably better off. See them in Arrested Development.
Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.
Mr. Robot always seems to know what to do when others are lost. But can he be trusted? See them in Mr. Robot.
A benevolent madman with a blue box, The Doctor is traveling through time and space to heal the wounds of the universe. See them in Doctor Who.
Jenko was top dog in high school. Now he's bottom of the pack in the police academy. See them in 21 Jump Street.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.
Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.