Because you like Mr. Gold in Once Upon a Time
The Genie is the perfect buddy, granting every wish we might have and keeping life good-spirited. See them in Aladdin.
Green skin, pointy hat, evil cackle—this villain has it all! See them in The Wizard of Oz.
Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.
A monstrous pirate captain, Davy Jones is quite literally heartless. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
In constant agony, Ava Starr will do anything to give up the superpowers that are slowly killing her. See them in Marvel Cinematic Universe.
A malevolent dark wizard, Voldemort is so fearsome that he's known primarily as "He Who Must Not Be Named." See them in Harry Potter Series.
Don't tell anyone Kate Austen was under arrest when the plane crashed. See them in Lost.
Topanga Lawrence has been a put-together intellectual since basically the moment she could talk. See them in Boy Meets World.
Goh Peik Lin is funny, unfiltered, and a fiercely supportive friend. See them in Crazy Rich Asians.
Boomerang is equally skilled at tossing boomerangs and tossing back beers. See them in DC Extended Universe.
Kesuke Miyagi is a karate expert who thinks the best way a scrawny high schooler can learn how to defend himself is by washing every surface in sight. See them in The Karate Kid.
Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.