Because you like Pete Campbell in Mad Men
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Whatever Sakura Haruno lacks in power, she makes up for in intelligence and bravery. See them in Naruto.
Tobias "Four" Eaton is only afraid of four things, but you should probably be afraid of him. See them in Divergent.
As Jane Villanueva grapples with a truly unexpected pregnancy, she realizes that her life is "now the stuff of telenovelas." See them in Jane the Virgin.
This high school queen bee has everything, including a genius-level IQ—a fact Lydia Martin keeps hidden to maintain her image. See them in Teen Wolf.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.
Michonne 's light on conversation and deadly with a blade. See them in The Walking Dead.
He may forget his homework, lose his toad, and fall off brooms, but Neville Longbottom can also single-handedly destroy villains. See them in Harry Potter Series.
Hawkeye is most comfortable perched above the action, keeping an eye on everything and using a well-timed arrow to save the day. See them in Marvel Cinematic Universe.
An ambitious man of science, Norman Osborn has become green with envy over Spider-Man's powers. See them in Marvel Cinematic Universe.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
Charlie Kelmeckis is a wallflower who's starting to blossom into something more. See them in The Perks of Being a Wallflower.