Because you like Pete Campbell in Mad Men
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
Charlie Kelmeckis is a wallflower who's starting to blossom into something more. See them in The Perks of Being a Wallflower.
Winnie the Pooh is a chubby little cubby all stuffed with fluff. See them in Winnie the Pooh.
With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Aragorn is the one true king, a title he is too humble to accept. See them in The Lord of the Rings.
Hawkeye is most comfortable perched above the action, keeping an eye on everything and using a well-timed arrow to save the day. See them in Marvel Cinematic Universe.
Genetically and cybernetically enhanced, Gamora was trained from birth to be one of the deadliest women in the galaxy. See them in Marvel Cinematic Universe.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.
A good guy who's made some bad choices, Scott Lang is driven in his quest for redemption. See them in Marvel Cinematic Universe.
Make sure not to anger the Hulk or else he will transform into a giant green monstrosity and smash anything in his way. See them in Marvel Cinematic Universe.