Because you like Pete Campbell in Mad Men

Maddy Perez seems like an angel until she opens her mouth. See them in Euphoria.

Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.

Kyoya Ootori is possibly the only person who could reasonably go from VP of a school club to ruling the world. See them in Ouran High School Host Club.

Everyone Barney Stinson knows is getting married or pregnant. But he's just getting more awesome. See them in How I Met Your Mother.

Nick Wilde is sly like a fox. And not just because he is one. See them in Zootopia.

Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.

Phoenix Wright is an easygoing defense attorney who is rarely defensive. See them in Ace Attorney Series .

Academics weren't his strong suit. Luckily, Jesse Pinkman's street smarts are a cut above the rest. See them in Breaking Bad.

Tracy Turnblad's got rhythm, and she's determined to share her dance moves with the world. See them in Hairspray.

Usagi Tsukino may look like a lazy teen, but when Usagi conjures up her alter ego and calls her Sailor Scout team, no villain stands a chance. See them in Sailor Moon.

Hannah Baker is a buoyant spirit broken by the cruelties of high school. See them in Thirteen Reasons Why .

While Cassie Ainsworth's head is always in the clouds, her heart is always in the right place. See them in Skins.