Because you like Peggy Olson in Mad Men

Dustin Henderson doesn't let the bullies get to him. He's secure in who he is and that his friends have his back. See them in Stranger Things.

Nate Archibald is confident, shrewd and trying to do the right thing. But that isn't always easy on the ruthless Upper East Side. See them in Gossip Girl.

Wendy Corduroy is the ultimate in cool in Gravity Falls. See them in Gravity Falls.

George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.

Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.

The ever-cheerful Tonks can change her appearance at will, but she can't seem to get rid of her clumsiness. See them in Harry Potter Series.

Dev Shah is a technology-obsessed New Yorker balancing struggles in his love life and career. Maybe you've seen his Go-Gurt commercial. See them in Master of None.

If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.

Robbie Turner has been accused of a crime he never committed, changing the course of his life forever. See them in Atonement.

Though he has a brilliant mind for mathematics, Christopher has a much harder time processing the rest of the world. See them in The Curious Incident of the Dog in the Night-Time.

Willow Rosenberg may be a witch who can defeat the forces of evil, but she still gets emotional over kittens on the Internet. See them in Buffy the Vampire Slayer.

You'll never get Alaska Young. And that's the whole point. See them in Looking for Alaska.