Because you like Peggy Olson in Mad Men

Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.

Mr. Robot always seems to know what to do when others are lost. But can he be trusted? See them in Mr. Robot.

Ryan Howard is a temp turned executive turned failing small-time media mogul. See them in The Office.

Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.

Joe Goldberg works at a local bookstore and charms most girls sock's off. He is also a serial killer, but no one is perfect! See them in You.

Morticia Addams hates anything bright and cheery and loves all things ghoulish, ghastly, and violent. See them in The Addams Family.

Villanelle is a hired assassin who loves committing murder as much as she loves dressing up in fancy pink ballgowns. See them in Killing Eve.

This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.

T'Challa is a regal superhero with the weight of the world (and particularly his nation) on his shoulders. See them in Marvel Cinematic Universe.

There are a lot of rules in their society for women like Emily Dickinson. But Emily is a rule-breaker. See them in Dickinson.

Jessica Rabbit isn't bad. She's just drawn that way. See them in Who Framed Roger Rabbit.