Because you like Moist von Lipwig in Discworld

Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.

Liz Lemon is a lover of comedy, geek stuff, and night cheese. See them in 30 Rock.

Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.

A charismatic and misunderstood FBI agent, Dale Cooper relies on dreams and premonitions to solve cases. See them in Twin Peaks.

Tiffany Doggett is usually a nice, good Christian. Just don't get her riled up! See them in Orange Is The New Black.

Fox Mulder is a devoted believer in aliens, monsters, and that the truth is out there. See them in The X-Files.

Ron Swanson is the man's man's man's man. See them in Parks and Recreation.

Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.

Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.

Bobby Singer is a redneck ghost hunter, but all he wants to do is retire to the junk yards of South Dakota. See them in Supernatural.

Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..

An ambitious man of science, Norman Osborn has become green with envy over Spider-Man's powers. See them in Marvel Cinematic Universe.