Because you like Moist von Lipwig in Discworld

Jack Skellington is a nightmare-man with a soft heart and smooth voice. See them in The Nightmare Before Christmas.

Hawkeye Pierce is a Devil-may-care Army doc who'd have the Devil laughing and drinking in five minutes flat. See them in M*A*S*H.

Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.

Liz Lemon is a lover of comedy, geek stuff, and night cheese. See them in 30 Rock.

Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.

Tiffany Doggett is usually a nice, good Christian. Just don't get her riled up! See them in Orange Is The New Black.

Fox Mulder is a devoted believer in aliens, monsters, and that the truth is out there. See them in The X-Files.

Ron Swanson is the man's man's man's man. See them in Parks and Recreation.

Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.

Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.

Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.

Bobby Singer is a redneck ghost hunter, but all he wants to do is retire to the junk yards of South Dakota. See them in Supernatural.