Because you like Lane Pryce in Mad Men

Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.

Being beautiful and rich doesn't guarantee happiness for Cheryl Blossom. See them in Riverdale.

A believer in the pursuit of justice, Garrus Vakarian hates it when bad guys slip through the cracks of the bureaucratic justice system. See them in Mass Effect.

This thrill-seeking driver lives by a very particular moral code. He stands by his word and he's loyal to a fault. See them in Drive.

A cocky surgeon, Stephen Strange is learning that magic is more real than he could ever imagine. See them in Marvel Cinematic Universe.

Derek Hale is not one to make allies easily. This moody werewolf is dark and brooding. See them in Teen Wolf.

Donkey is proof that if you're annoying enough you can change the world; he's the reason that his friend Shrek does, well, anything. See them in Shrek.

Tattoos, bad boys, and heroin: Jane Margolis is learning that some vices are more dangerous than others. See them in Breaking Bad.

Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.

Stoic, cynical, and brilliant, Solid Snake was genetically engineered to be the perfect soldier. See them in Metal Gear Series.

Cosmo Kramer is an eccentric schemer whom you might know better as the "Assman." See them in Seinfeld.

Newt Scamander is more comfortable with animals than people, even if the animals are super-dangerous magical creatures. See them in Fantastic Beasts and Where To Find Them.