Because you like Ken Cosgrove in Mad Men
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
Jim Hopper is a weary and beaten down police officer who numbs his pain through beer, pills, and cigarettes. See them in Stranger Things.
Turanga Leela is the daughter of two mutants who live in the sewers below New York City. See them in Futurama.
Troy Bolton is a triple threat: singing, dancing, and basketball. See them in High School Musical.
Danny Zuko's car is auto-matic. Its system-matic. Its hyyyyydro-matic. Why, its greased lightning! See them in Grease.
The brilliant Mona Vanderwaal is proof that undergoing an "extreme makeover" isn't always a good thing. See them in Pretty Little Liars.
Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.
Alex Danvers is a brilliant engineer tasked with alien threats, and one of those aliens is her adopted sister Supergirl. See them in Supergirl.
Jasper Jordan is trying his best to make it through the night. See them in The 100.
Harry Osborn is the privileged son of Oscorp's founder with a goblin-sized chip on his shoulder. See them in Marvel Cinematic Universe.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.